Co-founder — The Productrio
Tiago Craveiro
Currently · Director of Product/Platform and Engineering, E-commerce at Maersk
Serial founder and product executive. Co-founded HUUB as VP Product (CPO), scaling the product team and an AI-first logistics platform for 100+ fashion brands through its acquisition by Maersk in 2021. Also co-founded knok healthcare and the software studio Iterar.
At Maersk he is Director of Product/Platform and Engineering for E-commerce, after leading a ~47-person platform and tech area across customer onboarding, e-commerce APIs, the parcel journey on Maersk.com, and fulfilment and data.
Program Coordinator and Invited Professor of Digital Product Management at Porto Business School, and Invited Professor at FEUP.
Experience
2025 – now
Co-founder
The Productrio
May 2026 – now
Director of Product/Platform and Engineering, E-commerce
A.P. Moller – Maersk
Sep 2021 – May 2026
Head of Product/Platform (Demand space), Global E-commerce
A.P. Moller – Maersk
Led a ~47-person platform and tech area covering customer onboarding and e-commerce APIs, the parcel-journey experience on Maersk.com, and fulfilment and data; ~93M parcels and 1.5B tracking events in two years for some of the world's largest marketplaces and brands.
May 2025 – now
Program Coordinator & Invited Professor, Digital Product Management
Porto Business School
Feb 2025 – now
Invited Professor, Digital Product Management
University of Porto (FEUP)
Jan 2015 – Sep 2021
Co-founder & VP Product (CPO)
HUUB
Scaled the product team and an AI-first logistics platform for 100+ fashion brands; raised ~€10M from VCs before the acquisition by Maersk in 2021.
Jul 2015 – now
Co-founder (now Advisory Board)
knok healthcare
Head of Product Management Jul 2015 – Oct 2017. Telemedicine platform used across 4 continents.
Jul 2014 – Oct 2017
Co-founder & VP of Product
Iterar
Porto software development studio.
Jan 2014 – now
Board Member
JAD – Just All Design
Education
MSc Industrial Engineering and Management, FEUP (Erasmus at Ghent University); postgraduate studies in Data Modelling and Machine Learning, FEP – University of Porto.
Topics I speak and teach on
- Product strategy
- Platform scalability
- Product-led transformation
- Building product and engineering teams
Teaching & talks
Porto Business School — Digital Product Management (opens in a new tab)
Programme coordinator; Product Fundamentals; Strategy & Discovery; Release, Data & Iteration
