Product company
Product thinking, from classroom to code.
We teach product management, practise it inside companies, advise leadership on strategy and AI-native transformation, and build our own products.
For founders, leadership teams, product teams and public or private partners.
In short
The Productrio is a product company founded by three product leaders from HUUB and Maersk. We teach product management, build products with companies and partners, and advise leadership on strategy and AI-native transformation. Start by booking a call or taking the free AI-readiness assessment.
For leaders
I run a company
Strategy, product practice and AI-native transformation for your team.
See servicesFor partners
I have an idea or a public project
Co-build an MVP with a senior product and engineering team.
Build with usFor builders
I'm a product or tech person
Meetups, talks and conversations with the product community.
Join the community
01 — What we do
One practice, four ways in.
03
Strategy & AI-Native Transformation
Helping leadership decide what to build, and how AI changes the way they build it.
02 — Who we are
Built by product leaders who scaled HUUB, a Porto logistics-tech company acquired by Maersk in 2021, and who now lead product and engineering teams at global scale.
03 — How we work
Small steps, real evidence.
01
Discover
Understand the problem, the people and the constraints.
02
Validate
Test the riskiest assumptions before writing much code.
03
Build
Ship a focused first version with a small senior team.
04
Scale
Grow what works, cut what doesn't, hand over cleanly.
04 — Proof
What we've done.
- OngoingPorto Business School — Digital Product Management programme
Executive programme coordinated by Tiago Craveiro and taught by the three founders at Porto Business School and FEUP.
- OngoingFaculty of Engineering of the University of Porto (FEUP)
We teach Digital Product Management.
- ClientUplink
Product work for Uplink, a Porto startup building a decentralised connectivity network.
- Client
Knok Healthcare
Product projects for Knok Healthcare, a Portuguese digital health startup.
- 2021
HUUB
Tiago co-founded HUUB; Jorge and Guilherme led product teams there through its growth and acquisition in 2021.
Clients we've worked with
UplinkKnok Healthcare
05 — Build with us
Have an idea or a public project worth testing?
We partner with public bodies, companies and founders to co-build small projects and MVPs — shared risk, fast learning, real users.
Become a partner