
Co-founder & Manager — The Productrio
Jorge Ferreira
Currently · Head of Product at Mayple.ai
Product and engineering leader who grew from Data Scientist to Head of Product, Supply Chain at HUUB, with deep experience in AI, platform strategy and e-commerce logistics.
Today he is Head of Product at Mayple.ai. Before that he led platform and engineering at Maersk E-commerce Network, after HUUB's acquisition by Maersk.
Invited Professor of Digital Product Management at Porto Business School and FEUP (University of Porto), and creator of the Python Data Science programme at GADES Solutions.
Experience
Nov 2026 – now
Head of Product
2025 – now
Co-founder & Manager
The Productrio
Jun 2025 – Nov 2026
Head of Platform and Engineering
Maersk E-commerce Network
Sep 2021 – Jun 2025
Group Product Manager
Maersk Global E-commerce
After HUUB's acquisition. Integrated the platforms of acquired companies into a single e-commerce fulfilment and delivery platform; built the dynamic inventory allocation product area; led the integration of JD Logistics as a fulfilment partner.
Feb 2017 – Sep 2022
Data Scientist → Product Manager → Senior Product Manager → Head of Product, Supply Chain
HUUB
Built an ML packaging-prediction model that improved B2B shipment P&L by almost 20%; led the move from a monolith to event-driven microservices; introduced OKRs for product teams; part of the leadership team for fundraising and the acquisition.
Dec 2017 – Dec 2023
Co-founder & Chief Product Officer
ShopAI
AI image-based search for fashion e-commerce, with clients such as Levi's, Adidas and Zando.
Sep 2025 – now
Invited Professor, Digital Product Management
Porto Business School
Feb 2025 – now
Invited Professor, Digital Product Management
University of Porto (FEUP)
Mar 2022 – now
Python Data Science Teacher
GADES Solutions
Created and teaches the programme: 11 editions, 210+ students, 220+ hours.
Jul 2018 – Feb 2020
Data Analytics Teacher
EDIT. Disruptive Digital Education
Sep 2012 – Aug 2017
Commercial Manager
SLIDE IN Travel
Led a commercial team of 50+ people to record sales.
Education
MSc Industrial Engineering and Management, FEUP (Erasmus at Sapienza University of Rome); postgraduate studies in Data Mining, FEP – University of Porto.
Topics I speak and teach on
- Product discovery
- AI in product
- Platform strategy
- Data-driven product management
Teaching & talks
Porto Business School — Digital Product Management (opens in a new tab)
Product Fundamentals; Solutions & Delivery; Release, Data & Iteration
The other founders

Tiago Craveiro
Director of Product/Platform & Engineering at Maersk E-commerce · Co-founder & VP Product of HUUB (acquired 2021) · Co-founder of knok healthcare and Iterar · Program Coordinator at Porto Business School

Guilherme Pacheco
Group Product Manager at Maersk E-commerce · Head of Product at HUUB · SURFnCODE · Veniam · Deloitte