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The Productrio
Portrait of Guilherme Pacheco

Co-founder — The Productrio

Guilherme Pacheco

Currently · Group Product Manager, Global E-commerce at Maersk

Digital product leader across startups, scale-ups and global corporations. Grew from Product Manager to Head of Product at HUUB, worked as Product Manager at the Porto product studio SURFnCODE, led delivery at Veniam, and started as a Deloitte strategy and operations consultant.

At Maersk he is Group Product Manager in Global E-commerce, since HUUB's acquisition. Loves turning complexity into simplicity.

Invited Professor of Digital Product Management at Porto Business School and FEUP (University of Porto).

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Experience

  1. 2025 – now

    Co-founder

    The Productrio

  2. Sep 2021 – now

    Group Product Manager, Global E-commerce

    A.P. Moller – Maersk

    After HUUB's acquisition.

  3. Sep 2025 – now

    Invited Professor, Digital Product Management

    Porto Business School

  4. Feb 2025 – now

    Invited Professor, Digital Product Management

    University of Porto (FEUP)

  5. Jan 2019 – Sep 2022

    Product Manager → Senior Product Manager → Head of Product

    HUUB

    Owned customer-experience strategy, vision and roadmap; led product managers, designers and product marketing; set the discovery-to-delivery methodology.

  6. Jan 2018 – Dec 2018

    Product Manager

    SURFnCODE (Porto product studio)

  7. Feb 2017 – Dec 2017

    Project Manager → Head of Delivery, Europe and US

    Veniam

    Led the delivery team across Europe and the US; member of the extended leadership team and product steering committee.

  8. Sep 2014 – Feb 2017

    Strategy & Operations Consultant

    Deloitte

    Operating models, operational KPI models, activity-based costing, warehousing and transport operating models, process engineering and ERP requirements.

Education

MSc Industrial Engineering and Management, FEUP (Erasmus at TU Wien).

Topics I speak and teach on

  • Customer experience
  • Product discovery
  • Operating models
  • Product coaching

Teaching & talks

The other founders