# The Productrio

> The Productrio is a product company founded by three product leaders from HUUB and Maersk. We teach product management, build products with companies and partners, and advise leadership on strategy and AI-native transformation. Start by booking a call or taking the free AI-readiness assessment.

A product company. We teach it, practise it, advise on it and build with it.

## Key facts

- What we do: Education: Digital Product Management at Porto Business School and FEUP, in-company and certified training; Product & Engineering: embedded teams, project builds, fractional product leadership; Advisory: strategy, ways of working and AI-native transformation; Product Studio: our own products.
- Location: Porto, Portugal. Legal name: The Productrio, Lda.
- Founders: Jorge Ferreira (Co-founder & Manager, https://www.linkedin.com/in/jorgedcferreira/); Tiago Craveiro (Co-founder, https://www.linkedin.com/in/tiagocraveiro/); Guilherme Pacheco (Co-founder, https://www.linkedin.com/in/guilherme-da-silveira-pacheco/).
- Contact: jorge.ferreira@theproductrio.com · https://www.theproductrio.com/contact
- Products and pricing: Product Trio Crafts — A portal for students and the community with materials and tooling for building digital products. FREE (https://crafts.theproductrio.com/)
- Languages: English (https://www.theproductrio.com/llms.txt) · Português (https://www.theproductrio.com/pt/llms.txt)

## Company

- [Home](https://www.theproductrio.com/index.md): Product company: product management training, product & engineering teams, AI-native transformation advisory and our own products.
- [Founders](https://www.theproductrio.com/founders.md): Jorge Ferreira, Tiago Craveiro and Guilherme Pacheco: product and engineering leaders from Porto who scaled HUUB and teach at Porto Business School.
- [Jorge Ferreira](https://www.theproductrio.com/founders/jorge-ferreira.md): Co-founder & Manager. Head of Product at Mayple.ai · Ex-Head of Platform & Engineering at Maersk E-commerce · Head of Product at HUUB · Invited Professor at Porto Business School and FEUP
- [Tiago Craveiro](https://www.theproductrio.com/founders/tiago-craveiro.md): Co-founder. Director of Product/Platform & Engineering at Maersk E-commerce · Co-founder & VP Product of HUUB (acquired 2021) · Co-founder of knok healthcare and Iterar · Program Coordinator at Porto Business School
- [Guilherme Pacheco](https://www.theproductrio.com/founders/guilherme-pacheco.md): Co-founder. Group Product Manager at Maersk E-commerce · Head of Product at HUUB · SURFnCODE · Veniam · Deloitte

## Services

- [Education](https://www.theproductrio.com/education.md): Digital Product Management at Porto Business School and FEUP, plus in-company and DGERT-certified training on product, AI and data.
- [Product & Engineering](https://www.theproductrio.com/build.md): Senior product, design and engineering teams that own the outcome: discovery, UX, full-stack development and AI features for MVPs and products.
- [Strategy & AI-Native Transformation](https://www.theproductrio.com/advisory.md): Strategy, ways of working and AI-native transformation consulting: AI opportunity mapping, agentic workflows, evals and governance.

## Products

- [Product Studio](https://www.theproductrio.com/studio.md): Our Product Studio builds and tests its own products. Product Trio Crafts is a free portal with materials and tools for building digital products.

## Work with us

- [Build with us](https://www.theproductrio.com/partners.md): Public entities, corporates and founders: go from idea to a tested MVP in about 6–8 weeks, with product, design and engineering included.
- [AI-readiness assessment](https://www.theproductrio.com/assessment.md): Eight questions, about three minutes: find your AI maturity stage, from Digital to AI-Native, with three recommended next steps. Free.
- [Contact](https://www.theproductrio.com/contact.md): Book a call or send a message to The Productrio about education, product builds, advisory or partnerships.
- [Community](https://www.theproductrio.com/community.md): Meetups, talks and mentoring for product managers, engineers, designers and founders in Porto. Join the community or invite us to speak.

## Optional

- [For AI agents](https://www.theproductrio.com/agents.md): Machine-readable resources and canonical facts about The Productrio for AI assistants and agents: llms.txt, Markdown pages and key links.
- [Legal](https://www.theproductrio.com/privacy.md): How The Productrio, Lda collects, uses and protects personal data submitted on theproductrio.com, and how to exercise your GDPR rights.


---

Source: https://www.theproductrio.com

# Product thinking, from classroom to code

> **In short:** The Productrio is a product company founded by three product leaders from HUUB and Maersk. We teach product management, build products with companies and partners, and advise leadership on strategy and AI-native transformation. Start by booking a call or taking the free AI-readiness assessment.

We teach product management, practise it inside companies, advise leadership on strategy and AI-native transformation, and build our own products.

For founders, leadership teams, product teams and public or private partners.

## What we do

- [Education](https://www.theproductrio.com/education): Product management programmes and workshops, taught by practitioners.
- [Product & Engineering](https://www.theproductrio.com/build): Embedded product and engineering teams that ship with yours.
- [Strategy & AI-Native Transformation](https://www.theproductrio.com/advisory): Helping leadership decide what to build, and how AI changes the way they build it.
- [Product Studio](https://www.theproductrio.com/studio): Our own products, built and tested in the open.

## Who we are

Built by product leaders who scaled HUUB, a Porto logistics-tech company acquired by Maersk in 2021, and who now lead product and engineering teams at global scale.

- [Jorge Ferreira](https://www.theproductrio.com/founders/jorge-ferreira) — Co-founder & Manager. Head of Product at Mayple.ai · Ex-Head of Platform & Engineering at Maersk E-commerce · Head of Product at HUUB · Invited Professor at Porto Business School and FEUP
- [Tiago Craveiro](https://www.theproductrio.com/founders/tiago-craveiro) — Co-founder. Director of Product/Platform & Engineering at Maersk E-commerce · Co-founder & VP Product of HUUB (acquired 2021) · Co-founder of knok healthcare and Iterar · Program Coordinator at Porto Business School
- [Guilherme Pacheco](https://www.theproductrio.com/founders/guilherme-pacheco) — Co-founder. Group Product Manager at Maersk E-commerce · Head of Product at HUUB · SURFnCODE · Veniam · Deloitte

## How we work

1. **Discover** — Understand the problem, the people and the constraints.
2. **Validate** — Test the riskiest assumptions before writing much code.
3. **Build** — Ship a focused first version with a small senior team.
4. **Scale** — Grow what works, cut what doesn't, hand over cleanly.

## Proof

- [Porto Business School — Digital Product Management programme](https://www.pbs.up.pt/en/programas/open-executive-program-en/digital-product-management/): Executive programme coordinated by Tiago Craveiro and taught by the three founders at Porto Business School and FEUP.
- [Faculty of Engineering of the University of Porto (FEUP)](https://sigarra.up.pt/feup/en/cur_geral.cur_view?pv_ano_lectivo=2024&pv_origem=CUR&pv_tipo_cur_sigla=UFC&pv_curso_id=31761): We teach Digital Product Management.
- **HUUB**: Tiago co-founded HUUB; Jorge and Guilherme led product teams there through its growth and acquisition in 2021.

## Build with us

Have an idea or a public project worth testing? We partner with public bodies, companies and founders to co-build small projects and MVPs — shared risk, fast learning, real users. [Become a partner](https://www.theproductrio.com/partners)

## Let's talk about what you're building.

- [Book a call](https://www.theproductrio.com/contact)
- [Join the community](https://www.theproductrio.com/community)


---

Source: https://www.theproductrio.com/education

# We teach product management

> **In short:** For professionals, students and companies who want to learn product management from people who practise it. We teach the Digital Product Management programmes at Porto Business School and FEUP, and design in-company training. Pick a programme below or talk to us about training for your team.

We teach digital product management at executive and university level, and design professional training programmes for companies.

## Digital Product Management — Porto Business School

Open executive programme.

- Next edition 7 April 2027
- 40 hours
- In person or online
- English
- €2,200

- Programme coordination: Tiago Craveiro
- Faculty: Jorge Ferreira, Tiago Craveiro, Guilherme Pacheco

### Modules

1. **Product Fundamentals** — The PM role and career, B2B/B2C/marketplace/gig models, stakeholders, product org structures. (Jorge Ferreira, Tiago Craveiro)
2. **Strategy & Discovery** — Vision and OKRs, user research, Opportunity Solution Tree, Jobs to Be Done, prioritisation. (Tiago Craveiro, Guilherme Pacheco)
3. **Solutions & Delivery** — Ideation, prototyping and testing, APIs/backend/frontend fluency, user stories, MVPs, SCRUM, rollouts. (Guilherme Pacheco, Jorge Ferreira)
4. **Release, Data & Iteration** — Releases, adoption and success metrics, AI integration, roadmaps. (Jorge Ferreira, Tiago Craveiro)

[See the programme at Porto Business School](https://www.pbs.up.pt/en/programas/open-executive-program-en/digital-product-management/)

## Digital Product Management — FEUP

Faculty of Engineering of the University of Porto · Second semester.

Teaching product management to engineering students, from discovery to delivery. The course is built around a practical project on a real digital product.

- 14 weeks
- 6 ECTS
- Second semester
- With DEGI

- Department: Industrial Engineering and Management (DEGI)
- Faculty: Tiago Craveiro, Guilherme Pacheco, Jorge Ferreira

### Modules

1. Introduction to Digital Product Management
2. Understanding the Digital Product
3. From Product Concept to Product Manager
4. Discovery: the Opportunity Space
5. Solution Design
6. Tech Solution and Grooming
7. Delivering
8. Releasing
9. Creating a Product Roadmap
10. Applying AI in Product Management
11. Product Career

[See the course at FEUP](https://sigarra.up.pt/feup/en/cur_geral.cur_view?pv_ano_lectivo=2024&pv_origem=CUR&pv_tipo_cur_sigla=UFC&pv_curso_id=31761)

## Product Trio Crafts — materials and tools for our students

A portal for students and the community with materials and tooling for building digital products. (FREE)

[Open Product Trio Crafts](https://crafts.theproductrio.com/)

## Training for your team

Tailored in-company programmes, including DGERT-certified training delivered with GADES Solutions.

Topics:

- Product management
- AI for product teams
- Data and analytics

## Bring this to your team.

[Talk to us](https://www.theproductrio.com/contact)


---

Source: https://www.theproductrio.com/build

# Product & Engineering, more than a software house

> **In short:** For companies that need a product built, not just code written. We bring a senior product, design and engineering team that runs discovery, builds and measures results. Book a call to choose between an embedded team, a project build or fractional product leadership.

We don't just write code. We own the product outcome — what gets built, why, and whether it works.

## What we do

- **Product management as a service** — Senior PMs who run discovery, prioritise and own the roadmap with you.
- **Product discovery** — Research and experiments that tell you what's worth building.
- **UX** — Flows and interfaces designed around real user behaviour.
- **Full-stack development** — Web, mobile and backend, built to be maintained.
- **AI-powered features** — LLMs and agents where they genuinely help users.
- **Process optimisation** — Better ways of working across product and engineering.

## The difference

| Typical software house | The Productrio |
| --- | --- |
| Outputs | Outcomes |
| Specs | Discovery |
| Handoff | Embedded team |
| Hours billed | Results measured |

## Engagement models

- **Embedded product team** — A cross-functional squad working inside your company, on your goals.
- **Project build** — A defined product or MVP, from discovery to launch.
- **Fractional product leadership** — A senior product leader for a few days a week.

## Let's build the right thing.

[Book a call](https://www.theproductrio.com/contact)


---

Source: https://www.theproductrio.com/advisory

# Strategy, Ways of Working & AI-Native Transformation

> **In short:** For founders and leadership teams who want strategy and delivery connected, and AI working in real operations. We diagnose how you work, design the operating model and take AI from pilot to production with agentic workflows and governance. Start with the free AI-readiness assessment or book a call.

We help leadership teams connect strategy to delivery, and redesign how work gets done now that AI can do part of it.

- **Built AI-native from day one** — We've founded and helped launch companies designed around AI and automation from the start.
- **Transformed at scale** — We've led digital and product transformation inside large organisations, step by step.

## Track A — Strategy & Ways of Working

When strategy and delivery drift apart.

### Common problems

- Strategy disconnected from the roadmap
- No opportunity backlog
- Weak product–engineering handoffs
- Slow delivery
- Unclear ownership

### Approach

Diagnose → Design the operating model → Implement → Coach

### The operating loop

Strategy → Opportunities → Milestones → Health Forum

### Deliverables

- Process diagnosis
- Operating model design
- Team topology
- Rituals and governance
- Leadership coaching

## Track B — AI-Native Transformation

From AI experiments to AI-native operations.

- **AI Opportunity Mapping** — Find where AI creates real value in your business, and in what order to pursue it.
- **Agentic Workflow Design** — Multi-agent workflows with human-in-the-loop checkpoints.
- **AI-Embedded Processes** — LLMs, copilots and agents in sales, support, operations, finance and product.
- **Context Engineering & Knowledge Systems** — RAG, knowledge bases and MCP tool integrations.
- **AI-Native Operating Model** — Roles and decision rights for human + agent teams.
- **Evals, Guardrails & AI Governance** — Quality evaluation, observability, cost control, security and EU AI Act readiness.
- **AI Literacy & Enablement** — Training that gets your teams using AI well. [See education](https://www.theproductrio.com/education)

## AI maturity

1. **Digital** — Processes run on software; AI is absent.
2. **AI-Assisted** — Individuals use AI tools ad hoc.
3. **AI-Augmented** — AI is built into specific workflows and products.
4. **Agentic** — Agents run multi-step work with human checkpoints.
5. **AI-Native** — The organisation is designed around humans and agents working together.

Where is your company today? [Take the AI-readiness assessment](https://www.theproductrio.com/assessment)

## Engagement models

- **AI Readiness Assessment** (2–4 weeks) — A clear picture of where you are and a prioritised plan.
- **Pilot-to-Production Sprint** (Sprint) — Take one use case from pilot to something running in production.
- **Transformation Partnership** (Ongoing) — Long-term partnership across strategy, operating model and delivery.

## Questions

### Who is advisory for?

Founders, CEOs, CPOs, CTOs and leadership teams who need strategy and delivery connected, or who want to move from AI experiments to AI running in real operations.

### How does an engagement usually start?

Most start with an AI Readiness Assessment of 2–4 weeks, which gives you a clear picture of where you are and a prioritised plan. You can take the free online self-assessment first to see your stage.

### What engagement models do you offer?

Three: an AI Readiness Assessment (2–4 weeks), a Pilot-to-Production Sprint that takes one use case into production, and an ongoing Transformation Partnership across strategy, operating model and delivery.

### How do you price advisory work?

We scope and price each engagement after a first conversation, based on what you need and how long it takes. You know the scope and price before we start.

### Can you also train our teams?

Yes. AI literacy and enablement is part of our education work, including tailored in-company programmes and DGERT-certified training delivered with GADES Solutions.

## Glossary

Agentic workflows · AI agents · Human-in-the-loop · RAG · Context engineering · MCP · LLMOps · Evals · Guardrails · AI-native organisation

## Start with a conversation.

[Book an AI-readiness call](https://www.theproductrio.com/contact)


---

Source: https://www.theproductrio.com/studio

# Product Studio

> **In short:** Our Product Studio is where we build and test our own products fast. Our first product, Product Trio Crafts, is free: materials and tools for students and the community building digital products. Open it today, or bring us an idea to build together.

We build and test our own products, fast. Most ideas fail — that's the point. The ones that survive have earned it.

## Our products

- **[Product Trio Crafts](https://crafts.theproductrio.com/)** — A portal for students and the community with materials and tooling for building digital products. Status: LIVE. Pricing: FREE.

Pricing: some of our products are free while we learn from users; others will move to freemium or paid plans as they mature. Each card shows the current model.

## How an idea moves

1. **Idea** — A problem we've seen up close.
2. **Problem validation** — Talk to people before building anything.
3. **MVP in weeks** — The smallest thing that can prove it.
4. **Measure** — Real usage, not opinions.
5. **Scale or kill** — Double down, or stop and keep the lessons.

## Have an idea worth testing? Build it with us.

[Build with us](https://www.theproductrio.com/partners)


---

Source: https://www.theproductrio.com/founders

# Three founders, one practice

> **In short:** The Productrio was founded by Jorge Ferreira, Tiago Craveiro and Guilherme Pacheco. Tiago co-founded HUUB, where Jorge and Guilherme led product teams through its acquisition by Maersk in 2021. Each founder's page shows their experience, topics and how to book a call with them.

Three product and engineering leaders from Porto. Tiago co-founded HUUB, a Porto logistics-tech company acquired by Maersk in 2021; Jorge and Guilherme led product teams there. Today they lead product, platform and engineering teams at global scale, teach product management at Porto Business School, and build The Productrio together.

- [Jorge Ferreira](https://www.theproductrio.com/founders/jorge-ferreira) — Co-founder & Manager. Head of Product at Mayple.ai · Ex-Head of Platform & Engineering at Maersk E-commerce · Head of Product at HUUB · Invited Professor at Porto Business School and FEUP
- [Tiago Craveiro](https://www.theproductrio.com/founders/tiago-craveiro) — Co-founder. Director of Product/Platform & Engineering at Maersk E-commerce · Co-founder & VP Product of HUUB (acquired 2021) · Co-founder of knok healthcare and Iterar · Program Coordinator at Porto Business School
- [Guilherme Pacheco](https://www.theproductrio.com/founders/guilherme-pacheco) — Co-founder. Group Product Manager at Maersk E-commerce · Head of Product at HUUB · SURFnCODE · Veniam · Deloitte

## Extended team

We work with a trusted network of senior engineers, designers and product people from our tech community, assembled around each engagement.

## Values

- Outcomes over output
- Learn fast
- Teach what we practise
- Community first


---

Source: https://www.theproductrio.com/community

# A product and tech community

> **In short:** For product managers, engineers, designers, founders and students. We organise meetups, talks and mentoring to help the local product community grow. Join the community below to hear about the next event first.

Portugal has a strong product and tech community, and we want to help it grow — through meetups, talks, mentoring and open conversations.

## Events

Next event coming soon — join the community to hear first.

## Join the community

[Join the community.](https://www.theproductrio.com/community) (form on the page)

## Invite us to speak or mentor

[Invite us to speak or mentor.](https://www.theproductrio.com/community) (form on the page)


---

Source: https://www.theproductrio.com/partners

# Build with us

> **In short:** For public entities, corporates and founders who want to launch a small project or MVP. We go from idea to a tested MVP in about 6–8 weeks, with product, design and engineering included, on a fixed-scope, shared-risk or public-pilot model. Apply with the form at the bottom of this page.

For public entities, corporates and founders who want to launch a small project or MVP.

From idea to a tested MVP in about 6–8 weeks, with product, design and engineering included.

## What you bring

- The problem
- Domain knowledge
- Access to users
- Budget or co-investment

## What we bring

- Product discovery
- Design
- Engineering
- AI
- Go-to-market thinking

## Collaboration models

- **Fixed-scope MVP** — A clear scope, timeline and price. You own the result.
- **Shared risk** — Lower upfront cost in exchange for revenue share or equity.
- **Public-sector pilot** — A contained pilot to test a public service with real citizens.

## Timeline

- **Week 1–2** — Discovery
- **Week 3–6** — Build
- **Week 7–8** — Test & decide

## Questions

### Who can apply to build with you?

Public entities, corporates and founders who want to launch a small project or MVP and can bring the problem, domain knowledge and access to users.

### How long does it take?

About 6–8 weeks from idea to a tested MVP: discovery in weeks 1–2, build in weeks 3–6, and testing and a decision in weeks 7–8.

### What's included?

Product discovery, design, engineering, AI and go-to-market thinking. You bring the problem, domain knowledge, access to users and budget or co-investment.

### How does pricing work?

It depends on the model: a fixed-scope MVP has a clear scope, timeline and price and you own the result; shared risk lowers the upfront cost in exchange for revenue share or equity; a public-sector pilot is a contained test of a public service.

### What happens after I apply?

We read every application and get back to you to discuss the idea, the right model and a possible start date.

## Apply

Tell us about your project. [Send application](https://www.theproductrio.com/partners#apply)


---

Source: https://www.theproductrio.com/assessment

# How ready is your company for AI-native work?

> **In short:** For leaders who want a quick, honest view of how ready their company is for AI-native work. Answer eight multiple-choice questions and get your maturity stage, from Digital to AI-Native, with three next steps. It's free and takes about three minutes.

Eight short questions. About three minutes. You'll get your maturity stage and three next steps.

## Question

1. **Strategy** — How does AI feature in your company strategy?
2. **Data** — How usable is your company data?
3. **Processes** — How are your core processes run?
4. **Tools** — Which AI tools do your teams use?
5. **Skills** — How confident are your people with AI?
6. **Governance** — How do you govern AI use?
7. **Experimentation** — How do you test new AI ideas?
8. **Leadership** — How involved is leadership in AI?

## AI maturity

1. **Digital** — Processes run on software; AI is absent.
2. **AI-Assisted** — Individuals use AI tools ad hoc.
3. **AI-Augmented** — AI is built into specific workflows and products.
4. **Agentic** — Agents run multi-step work with human checkpoints.
5. **AI-Native** — The organisation is designed around humans and agents working together.

[Start the assessment](https://www.theproductrio.com/assessment)


---

Source: https://www.theproductrio.com/contact

# Book a call

> **In short:** For anyone who wants to work with us, learn with us or partner with us. Send a message with what you're working on and we'll reply personally. You can also email us or find us on LinkedIn.

Tell us what you're working on. We'll reply personally.

## Details

- Email: [jorge.ferreira@theproductrio.com](mailto:jorge.ferreira@theproductrio.com)
- LinkedIn: https://www.linkedin.com/company/theproductrio
- Porto, Portugal

## Send a message

[Send message](https://www.theproductrio.com/contact) (form on the page)


---

Source: https://www.theproductrio.com/privacy

# Privacy policy

Last updated: 11 November 2026

## Who we are

The Productrio, Lda ("we") is a company based in Porto, Portugal, and is the data controller for the personal data collected on theproductrio.com.

Contact for any privacy question: jorge.ferreira@theproductrio.com.

## What we collect, and why

Contact form: name, email, company (optional), area of interest and your message — to reply to your enquiry.

Build with us application: name, email, organisation, organisation type, idea summary, stage, desired timeline and budget range — to assess and reply to your application.

Join the community: name, email, role, interests (optional) and LinkedIn URL (optional) — to invite you to events and community activities.

Invite us to speak or mentor: name, email, organisation, event or programme, date (optional) and message — to reply to your invitation.

AI-readiness assessment: name, email, company, your answers, score and resulting stage — to show your result and, if you wish, discuss it with you.

Newsletter: email — to send our newsletter.

For every submission we also store the date and the site language you used.

## Legal basis

We process the data you submit on the basis of your consent (Article 6(1)(a) GDPR), given by ticking the consent box on each form or by subscribing to the newsletter. You can withdraw consent at any time by writing to jorge.ferreira@theproductrio.com; this does not affect processing carried out before withdrawal.

## How long we keep it

Form submissions are kept for as long as needed to handle your request and for up to 24 months after our last contact, then deleted.

Newsletter and community subscriptions are kept until you unsubscribe or ask us to remove you.

## Who processes it

Our website and database are hosted by Lovable, which processes this data on our behalf. We don't sell your data or share it with third parties for marketing.

## Cookies and analytics

This site uses no cookies. Your language (EN/PT) and theme (light/dark) choices are saved in your browser's local storage so the site remembers them; they never leave your device.

We use Lovable's visitor analytics to understand how the site is used. It uses no cookies, stores nothing on your device, doesn't keep IP addresses and doesn't identify visitors. It records the pages visited, where visitors came from, their country, browser, operating system and device type, how long they stay, how fast pages load, errors, and which buttons and links are clicked. This is recorded for every visitor. Detailed data is kept for 90 days and daily summaries for a year.

Lovable collects this data for us. Lovable's privacy policy (lovable.dev/privacy) explains how it handles it.

Fonts are served from our own site; no requests are made to Google or other font services.

## Your rights

You have the right to access, rectify and erase your personal data, to restrict or object to its processing, to data portability, and to withdraw consent at any time. To exercise any of these rights, write to jorge.ferreira@theproductrio.com.

You also have the right to lodge a complaint with the Portuguese data protection authority, the Comissão Nacional de Proteção de Dados (CNPD), at www.cnpd.pt.


---

Source: https://www.theproductrio.com/agents

# For AI agents

The Productrio, Lda is a product company in Porto, Portugal. We teach product management, build products with companies and partners, advise leadership on strategy and AI-native transformation, and build our own products.

Last updated: 11 November 2026

## Machine-readable resources

- [/llms.txt](https://www.theproductrio.com/llms.txt): Site summary and index of Markdown pages (llmstxt.org format).
- [/llms-full.txt](https://www.theproductrio.com/llms-full.txt): The full text of every page in one file.
- [/pt/llms.txt](https://www.theproductrio.com/pt/llms.txt): Portuguese version of the index.
- [Markdown pages (.md)](https://www.theproductrio.com/index.md): Every page has a Markdown version at the same path plus .md, e.g. /advisory.md or /pt/advisory.md.
- [/sitemap.xml](https://www.theproductrio.com/sitemap.xml): All pages in English and Portuguese, with hreflang alternates.
- [/robots.txt](https://www.theproductrio.com/robots.txt): Crawling rules; AI search and user-triggered agents are allowed.

Every page also returns Markdown when the request sends the header Accept: text/markdown.

## Canonical facts

- **Legal name:** The Productrio, Lda
- **Location:** Porto, Portugal
- **Founders:** [Jorge Ferreira](https://www.linkedin.com/in/jorgedcferreira/) (Co-founder & Manager; Head of Product at Mayple.ai), [Tiago Craveiro](https://www.linkedin.com/in/tiagocraveiro/) (Co-founder; Director of Product/Platform and Engineering, E-commerce at Maersk), [Guilherme Pacheco](https://www.linkedin.com/in/guilherme-da-silveira-pacheco/) (Co-founder; Group Product Manager, Global E-commerce at Maersk)
- **Services:**
  - Education: Digital Product Management at Porto Business School and FEUP, in-company and certified training
  - Product & Engineering: embedded teams, project builds, fractional product leadership
  - Advisory: strategy, ways of working and AI-native transformation
  - Product Studio: our own products
- **Products and pricing:** Product Trio Crafts — free (https://crafts.theproductrio.com/)
- **Contact email:** jorge.ferreira@theproductrio.com
- **Booking page:** https://www.theproductrio.com/contact
- **Partner application:** https://www.theproductrio.com/partners#apply
- **AI-readiness assessment:** https://www.theproductrio.com/assessment
- LinkedIn: https://www.linkedin.com/company/theproductrio

## If you're acting for a person

- To contact us or book a call, use https://www.theproductrio.com/contact
- To apply for a partnership or MVP, use https://www.theproductrio.com/partners#apply
- To take the AI-readiness assessment, use https://www.theproductrio.com/assessment

Our forms ask the person to agree to how we use their data. Please don't submit a form on someone's behalf without their explicit consent.


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Source: https://www.theproductrio.com/founders/jorge-ferreira

# Jorge Ferreira

Co-founder & Manager — The Productrio

**Currently:** Head of Product at Mayple.ai

Product and engineering leader who grew from Data Scientist to Head of Product, Supply Chain at HUUB, with deep experience in AI, platform strategy and e-commerce logistics.

Today he is Head of Product at Mayple.ai. Before that he led platform and engineering at Maersk E-commerce Network, after HUUB's acquisition by Maersk.

Invited Professor of Digital Product Management at Porto Business School and FEUP (University of Porto), and creator of the Python Data Science programme at GADES Solutions.

## Experience

- **Nov 2026 – now** — Head of Product, [Mayple.ai](https://www.mayple.ai)
- **2025 – now** — Co-founder & Manager, The Productrio
- **Jun 2025 – Nov 2026** — Head of Platform and Engineering, Maersk E-commerce Network
- **Sep 2021 – Jun 2025** — Group Product Manager, Maersk Global E-commerce. After HUUB's acquisition. Integrated the platforms of acquired companies into a single e-commerce fulfilment and delivery platform; built the dynamic inventory allocation product area; led the integration of JD Logistics as a fulfilment partner.
- **Feb 2017 – Sep 2022** — Data Scientist → Product Manager → Senior Product Manager → Head of Product, Supply Chain, HUUB. Built an ML packaging-prediction model that improved B2B shipment P&L by almost 20%; led the move from a monolith to event-driven microservices; introduced OKRs for product teams; part of the leadership team for fundraising and the acquisition.
- **Dec 2017 – Dec 2023** — Co-founder & Chief Product Officer, ShopAI. AI image-based search for fashion e-commerce, with clients such as Levi's, Adidas and Zando.
- **Sep 2025 – now** — Invited Professor, Digital Product Management, Porto Business School
- **Feb 2025 – now** — Invited Professor, Digital Product Management, University of Porto (FEUP)
- **Mar 2022 – now** — Python Data Science Teacher, GADES Solutions. Created and teaches the programme: 11 editions, 210+ students, 220+ hours.
- **Jul 2018 – Feb 2020** — Data Analytics Teacher, EDIT. Disruptive Digital Education
- **Sep 2012 – Aug 2017** — Commercial Manager, SLIDE IN Travel. Led a commercial team of 50+ people to record sales.

## Education

MSc Industrial Engineering and Management, FEUP (Erasmus at Sapienza University of Rome); postgraduate studies in Data Mining, FEP – University of Porto.

## Topics I speak and teach on

- Product discovery
- AI in product
- Platform strategy
- Data-driven product management

## Teaching & talks

- [Porto Business School — Digital Product Management](https://www.pbs.up.pt/en/programas/open-executive-program-en/digital-product-management/) — Product Fundamentals; Solutions & Delivery; Release, Data & Iteration
- [FEUP — Digital Product Management](https://sigarra.up.pt/feup/en/cur_geral.cur_view?pv_ano_lectivo=2024&pv_origem=CUR&pv_tipo_cur_sigla=UFC&pv_curso_id=31761)

- LinkedIn: https://www.linkedin.com/in/jorgedcferreira/
- Book a call with Jorge: https://www.theproductrio.com/contact


---

Source: https://www.theproductrio.com/founders/tiago-craveiro

# Tiago Craveiro

Co-founder — The Productrio

**Currently:** Director of Product/Platform and Engineering, E-commerce at Maersk

Serial founder and product executive. Co-founded HUUB as VP Product (CPO), scaling the product team and an AI-first logistics platform for 100+ fashion brands through its acquisition by Maersk in 2021. Also co-founded knok healthcare and the software studio Iterar.

At Maersk he is Director of Product/Platform and Engineering for E-commerce, after leading a ~47-person platform and tech area across customer onboarding, e-commerce APIs, the parcel journey on Maersk.com, and fulfilment and data.

Program Coordinator and Invited Professor of Digital Product Management at Porto Business School, and Invited Professor at FEUP.

## Experience

- **2025 – now** — Co-founder, The Productrio
- **May 2026 – now** — Director of Product/Platform and Engineering, E-commerce, A.P. Moller – Maersk
- **Sep 2021 – May 2026** — Head of Product/Platform (Demand space), Global E-commerce, A.P. Moller – Maersk. Led a ~47-person platform and tech area covering customer onboarding and e-commerce APIs, the parcel-journey experience on Maersk.com, and fulfilment and data; ~93M parcels and 1.5B tracking events in two years for some of the world's largest marketplaces and brands.
- **May 2025 – now** — Program Coordinator & Invited Professor, Digital Product Management, Porto Business School
- **Feb 2025 – now** — Invited Professor, Digital Product Management, University of Porto (FEUP)
- **Jan 2015 – Sep 2021** — Co-founder & VP Product (CPO), HUUB. Scaled the product team and an AI-first logistics platform for 100+ fashion brands; raised ~€10M from VCs before the acquisition by Maersk in 2021.
- **Jul 2015 – now** — Co-founder (now Advisory Board), knok healthcare. Head of Product Management Jul 2015 – Oct 2017. Telemedicine platform used across 4 continents.
- **Jul 2014 – Oct 2017** — Co-founder & VP of Product, Iterar. Porto software development studio.
- **Jan 2014 – now** — Board Member, JAD – Just All Design

## Education

MSc Industrial Engineering and Management, FEUP (Erasmus at Ghent University); postgraduate studies in Data Modelling and Machine Learning, FEP – University of Porto.

## Topics I speak and teach on

- Product strategy
- Platform scalability
- Product-led transformation
- Building product and engineering teams

## Teaching & talks

- [Porto Business School — Digital Product Management](https://www.pbs.up.pt/en/programas/open-executive-program-en/digital-product-management/) — Programme coordinator; Product Fundamentals; Strategy & Discovery; Release, Data & Iteration

- LinkedIn: https://www.linkedin.com/in/tiagocraveiro/
- Book a call with Tiago: https://www.theproductrio.com/contact


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Source: https://www.theproductrio.com/founders/guilherme-pacheco

# Guilherme Pacheco

Co-founder — The Productrio

**Currently:** Group Product Manager, Global E-commerce at Maersk

Digital product leader across startups, scale-ups and global corporations. Grew from Product Manager to Head of Product at HUUB, worked as Product Manager at the Porto product studio SURFnCODE, led delivery at Veniam, and started as a Deloitte strategy and operations consultant.

At Maersk he is Group Product Manager in Global E-commerce, since HUUB's acquisition. Loves turning complexity into simplicity.

Invited Professor of Digital Product Management at Porto Business School and FEUP (University of Porto).

## Experience

- **2025 – now** — Co-founder, The Productrio
- **Sep 2021 – now** — Group Product Manager, Global E-commerce, A.P. Moller – Maersk. After HUUB's acquisition.
- **Sep 2025 – now** — Invited Professor, Digital Product Management, Porto Business School
- **Feb 2025 – now** — Invited Professor, Digital Product Management, University of Porto (FEUP)
- **Jan 2019 – Sep 2022** — Product Manager → Senior Product Manager → Head of Product, HUUB. Owned customer-experience strategy, vision and roadmap; led product managers, designers and product marketing; set the discovery-to-delivery methodology.
- **Jan 2018 – Dec 2018** — Product Manager, SURFnCODE (Porto product studio)
- **Feb 2017 – Dec 2017** — Project Manager → Head of Delivery, Europe and US, Veniam. Led the delivery team across Europe and the US; member of the extended leadership team and product steering committee.
- **Sep 2014 – Feb 2017** — Strategy & Operations Consultant, Deloitte. Operating models, operational KPI models, activity-based costing, warehousing and transport operating models, process engineering and ERP requirements.

## Education

MSc Industrial Engineering and Management, FEUP (Erasmus at TU Wien).

## Topics I speak and teach on

- Customer experience
- Product discovery
- Operating models
- Product coaching

## Teaching & talks

- [Porto Business School — Digital Product Management](https://www.pbs.up.pt/en/programas/open-executive-program-en/digital-product-management/) — Strategy & Discovery; Solutions & Delivery

- LinkedIn: https://www.linkedin.com/in/guilherme-da-silveira-pacheco/
- Book a call with Guilherme: https://www.theproductrio.com/contact