# Product thinking, from classroom to code

> **In short:** The Productrio is a product company founded by three product leaders from HUUB and Maersk. We teach product management, build products with companies and partners, and advise leadership on strategy and AI-native transformation. Start by booking a call or taking the free AI-readiness assessment.

We teach product management, practise it inside companies, advise leadership on strategy and AI-native transformation, and build our own products.

For founders, leadership teams, product teams and public or private partners.

## What we do

- [Education](https://www.theproductrio.com/education): Product management programmes and workshops, taught by practitioners.
- [Product & Engineering](https://www.theproductrio.com/build): Embedded product and engineering teams that ship with yours.
- [Strategy & AI-Native Transformation](https://www.theproductrio.com/advisory): Helping leadership decide what to build, and how AI changes the way they build it.
- [Product Studio](https://www.theproductrio.com/studio): Our own products, built and tested in the open.

## Who we are

Built by product leaders who scaled HUUB, a Porto logistics-tech company acquired by Maersk in 2021, and who now lead product and engineering teams at global scale.

- [Jorge Ferreira](https://www.theproductrio.com/founders/jorge-ferreira) — Co-founder & Manager. Head of Product at Mayple.ai · Ex-Head of Platform & Engineering at Maersk E-commerce · Head of Product at HUUB · Invited Professor at Porto Business School and FEUP
- [Tiago Craveiro](https://www.theproductrio.com/founders/tiago-craveiro) — Co-founder. Director of Product/Platform & Engineering at Maersk E-commerce · Co-founder & VP Product of HUUB (acquired 2021) · Co-founder of knok healthcare and Iterar · Program Coordinator at Porto Business School
- [Guilherme Pacheco](https://www.theproductrio.com/founders/guilherme-pacheco) — Co-founder. Group Product Manager at Maersk E-commerce · Head of Product at HUUB · SURFnCODE · Veniam · Deloitte

## How we work

1. **Discover** — Understand the problem, the people and the constraints.
2. **Validate** — Test the riskiest assumptions before writing much code.
3. **Build** — Ship a focused first version with a small senior team.
4. **Scale** — Grow what works, cut what doesn't, hand over cleanly.

## Proof

- [Porto Business School — Digital Product Management programme](https://www.pbs.up.pt/en/programas/open-executive-program-en/digital-product-management/): Executive programme coordinated by Tiago Craveiro and taught by the three founders at Porto Business School and FEUP.
- [Faculty of Engineering of the University of Porto (FEUP)](https://sigarra.up.pt/feup/en/cur_geral.cur_view?pv_ano_lectivo=2024&pv_origem=CUR&pv_tipo_cur_sigla=UFC&pv_curso_id=31761): We teach Digital Product Management.
- **HUUB**: Tiago co-founded HUUB; Jorge and Guilherme led product teams there through its growth and acquisition in 2021.

## Build with us

Have an idea or a public project worth testing? We partner with public bodies, companies and founders to co-build small projects and MVPs — shared risk, fast learning, real users. [Become a partner](https://www.theproductrio.com/partners)

## Let's talk about what you're building.

- [Book a call](https://www.theproductrio.com/contact)
- [Join the community](https://www.theproductrio.com/community)