# Tiago Craveiro

Co-founder — The Productrio

**Currently:** Director of Product/Platform and Engineering, E-commerce at Maersk

Serial founder and product executive. Co-founded HUUB as VP Product (CPO), scaling the product team and an AI-first logistics platform for 100+ fashion brands through its acquisition by Maersk in 2021. Also co-founded knok healthcare and the software studio Iterar.

At Maersk he is Director of Product/Platform and Engineering for E-commerce, after leading a ~47-person platform and tech area across customer onboarding, e-commerce APIs, the parcel journey on Maersk.com, and fulfilment and data.

Program Coordinator and Invited Professor of Digital Product Management at Porto Business School, and Invited Professor at FEUP.

## Experience

- **2025 – now** — Co-founder, The Productrio
- **May 2026 – now** — Director of Product/Platform and Engineering, E-commerce, A.P. Moller – Maersk
- **Sep 2021 – May 2026** — Head of Product/Platform (Demand space), Global E-commerce, A.P. Moller – Maersk. Led a ~47-person platform and tech area covering customer onboarding and e-commerce APIs, the parcel-journey experience on Maersk.com, and fulfilment and data; ~93M parcels and 1.5B tracking events in two years for some of the world's largest marketplaces and brands.
- **May 2025 – now** — Program Coordinator & Invited Professor, Digital Product Management, Porto Business School
- **Feb 2025 – now** — Invited Professor, Digital Product Management, University of Porto (FEUP)
- **Jan 2015 – Sep 2021** — Co-founder & VP Product (CPO), HUUB. Scaled the product team and an AI-first logistics platform for 100+ fashion brands; raised ~€10M from VCs before the acquisition by Maersk in 2021.
- **Jul 2015 – now** — Co-founder (now Advisory Board), knok healthcare. Head of Product Management Jul 2015 – Oct 2017. Telemedicine platform used across 4 continents.
- **Jul 2014 – Oct 2017** — Co-founder & VP of Product, Iterar. Porto software development studio.
- **Jan 2014 – now** — Board Member, JAD – Just All Design

## Education

MSc Industrial Engineering and Management, FEUP (Erasmus at Ghent University); postgraduate studies in Data Modelling and Machine Learning, FEP – University of Porto.

## Topics I speak and teach on

- Product strategy
- Platform scalability
- Product-led transformation
- Building product and engineering teams

## Teaching & talks

- [Porto Business School — Digital Product Management](https://www.pbs.up.pt/en/programas/open-executive-program-en/digital-product-management/) — Programme coordinator; Product Fundamentals; Strategy & Discovery; Release, Data & Iteration

- LinkedIn: https://www.linkedin.com/in/tiagocraveiro/
- Book a call with Tiago: https://www.theproductrio.com/contact