# Jorge Ferreira

Co-founder & Manager — The Productrio

**Currently:** Head of Product at Mayple.ai

Product and engineering leader who grew from Data Scientist to Head of Product, Supply Chain at HUUB, with deep experience in AI, platform strategy and e-commerce logistics.

Today he is Head of Product at Mayple.ai. Before that he led platform and engineering at Maersk E-commerce Network, after HUUB's acquisition by Maersk.

Invited Professor of Digital Product Management at Porto Business School and FEUP (University of Porto), and creator of the Python Data Science programme at GADES Solutions.

## Experience

- **Nov 2026 – now** — Head of Product, [Mayple.ai](https://www.mayple.ai)
- **2025 – now** — Co-founder & Manager, The Productrio
- **Jun 2025 – Nov 2026** — Head of Platform and Engineering, Maersk E-commerce Network
- **Sep 2021 – Jun 2025** — Group Product Manager, Maersk Global E-commerce. After HUUB's acquisition. Integrated the platforms of acquired companies into a single e-commerce fulfilment and delivery platform; built the dynamic inventory allocation product area; led the integration of JD Logistics as a fulfilment partner.
- **Feb 2017 – Sep 2022** — Data Scientist → Product Manager → Senior Product Manager → Head of Product, Supply Chain, HUUB. Built an ML packaging-prediction model that improved B2B shipment P&L by almost 20%; led the move from a monolith to event-driven microservices; introduced OKRs for product teams; part of the leadership team for fundraising and the acquisition.
- **Dec 2017 – Dec 2023** — Co-founder & Chief Product Officer, ShopAI. AI image-based search for fashion e-commerce, with clients such as Levi's, Adidas and Zando.
- **Sep 2025 – now** — Invited Professor, Digital Product Management, Porto Business School
- **Feb 2025 – now** — Invited Professor, Digital Product Management, University of Porto (FEUP)
- **Mar 2022 – now** — Python Data Science Teacher, GADES Solutions. Created and teaches the programme: 11 editions, 210+ students, 220+ hours.
- **Jul 2018 – Feb 2020** — Data Analytics Teacher, EDIT. Disruptive Digital Education
- **Sep 2012 – Aug 2017** — Commercial Manager, SLIDE IN Travel. Led a commercial team of 50+ people to record sales.

## Education

MSc Industrial Engineering and Management, FEUP (Erasmus at Sapienza University of Rome); postgraduate studies in Data Mining, FEP – University of Porto.

## Topics I speak and teach on

- Product discovery
- AI in product
- Platform strategy
- Data-driven product management

## Teaching & talks

- [Porto Business School — Digital Product Management](https://www.pbs.up.pt/en/programas/open-executive-program-en/digital-product-management/) — Product Fundamentals; Solutions & Delivery; Release, Data & Iteration
- [FEUP — Digital Product Management](https://sigarra.up.pt/feup/en/cur_geral.cur_view?pv_ano_lectivo=2024&pv_origem=CUR&pv_tipo_cur_sigla=UFC&pv_curso_id=31761)

- LinkedIn: https://www.linkedin.com/in/jorgedcferreira/
- Book a call with Jorge: https://www.theproductrio.com/contact